RETHINKING UNDERGRADUATE BUSINESS EDUCATION: LIBERAL LEARNING FOR THE PROFESSION WINS FREDERIC W. NESS BOOK AWARD
Washington, DC—January 24, 2013—The Association of American Colleges and Universities (AAC&U) announced today the winner of its Frederic W. Ness Book Award, Rethinking Undergraduate Business Education: Liberal Learning for the Profession, published in 2011 by Jossey-Bass/Carnegie Foundation for the Advancement of Teaching. The Ness award is given to a book that best illuminates the goals and practices of a contemporary liberal education, and will be formally presented to the authors, Anne Colby, Thomas Ehrlich, William M. Sullivan, and Jonathan R. Dolle, at AAC&U’s Annual Meeting, on January 24, 2013, in Atlanta, Georgia.
The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.