At my house, we are deep in the college search process. A bewildering array of glossy brochures arrive in our mailbox each week. My son, a high school junior, repeatedly shares rankings of colleges that he’s found online or sourced through internet influencers. We receive weekly “college counseling” updates from our high school layered with deadlines, details about local college fairs, invitations to webinars about saving for college, and articles highlighting trends in college-going.
